OUR
SAD EYEWEAR (A Sight | And | Design Co.) is a premium sunglasses brand committed to delivering edgy, fashion-forward eyewear that combines functionality with aesthetic design. Cemented in various DIY subcultures, SAD EYEWEAR collaborates with cultural tastemakers, offering a unique collection that resonates with both style-conscious consumers and unique creators alike. SAD aims to allow individuals to see the world through an authentic artistic lens, while focusing on exceptional craftsmanship, durability, and the DIY ethos.
Sergio Hernandez
Noir by Sergio Hernandez is a limited-edition collaboration between SAD Eyewear and Sergio Hernandez—a multifaceted artist based in San Diego, California. Known for his expertise in traditional American tattooing, Sergio’s...
Nathan Kostechko
Noir by Nathan’s Lounge is a limited-edition collaboration between SAD Eyewear and Nathan Kostechko, a Los Angeles-based cultural fixture whose work in tattooing, painting, and illustration bridges fine art and counterculture.
Nicole Hause
Mirror by Nicole Hause is a limited-edition collaboration between SAD Eyewear and Nicole Hause, a professional skateboarder known for her powerful style, fearless lines, and unwavering commitment to pushing skateboarding forward. Nicole represents a new wave of skater, carving out space with integrity and presence. Our collaboration with Nicole reflects that same energy—bold, honest, and unapologetically original.
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OUR ORIGIN
OUR
Materials matter. We use plant-based acetate, ethically sourced stainless steel, and post consumer recycled materials to create our uniquely crafted sunglasses. All selected for durability, comfort, and reduced environmental impact. From packaging to production, we design with sustainability in mind, so your gear holds up, and stands out and stands for something larger than ourselves.