OUR
We live by the DIY ethos—build it yourself, build it better, and stay true to the scene that raised you. We're a community-first brand, collaborating with artists, skaters, musicians, and creatives who move outside the mainstream and make things their own. With collections like BLACK LABEL and SILVER LINE, we invite you to see the world through a raw, artistic lens—where every frame reflects intention, and nothing is ordinary.
Sergio Hernandez
Noir by Sergio Hernandez is a limited-edition collaboration between SAD Eyewear and Sergio Hernandez—a multifaceted artist based in San Diego, California. Known for his expertise in traditional American tattooing, Sergio’s...
Nathan Kostechko
Noir by Nathan’s Lounge is a limited-edition collaboration between SAD Eyewear and Nathan Kostechko, a Los Angeles-based cultural fixture whose work in tattooing, painting, and illustration bridges fine art and counterculture.
Nicole Hause
Mirror by Nicole Hause is a limited-edition collaboration between SAD Eyewear and Nicole Hause, a professional skateboarder known for her powerful style, fearless lines, and unwavering commitment to pushing skateboarding forward. Nicole represents a new wave of skater, carving out space with integrity and presence. Our collaboration with Nicole reflects that same energy—bold, honest, and unapologetically original.
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OUR ORIGIN
OUR
Materials matter. That’s why we use plant-based acetate, ethically sourced metals, and polarized lenses—all selected for durability, comfort, and reduced environmental impact. From packaging to production, we design with sustainability in mind, so your gear holds up—and stands for something.